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中国式微营销,能走多远?
发表时间:2016-02-04 00:08:44  阅读:3186次

  SHANGYEHUA,SHIMEIGEGONGJUZUIZHONGFANRONGDEGUANJIAN,YEKENENGSHIZOUXIANGSHUAILUODEGENYUAN,CHUNJINGDESHEJIAOHUANJINGYIJINGHENNANZAIJIAN,ZHONGGUOSHIDEFENGYONGERSHANG,ZHEIGEQUANZI,YINGLIDEYIJINGBUDUO,ZHEITIAOLUHAINENGZOUDUOYUAN,LINGRENKANYOU!SHEJIAOJIASHANGZHIFUDEBIANJIE,GENGHUICHENGXIANXUJIAFANRONGDETAISHI。HENDUORENFENFENZHAJINQUKONGSHOUERGUI。

  一:人人都是微商的时代,寻找顾客成是难点

体育竞猜网  YENEIJIANGZHEIGEQUNTICHENGWEI“WEISHANG”,ZHEIGEMEIYOUMENJIANDESHANGYEMOSHI,RENRENDOUSHIWEISHANG,ZUOGEWEISHANGYIJINGBUXIQI,NIBUSHIWEISHANGFANERRANGRENJUEDEBUSHISHANG,ERQIENEIXIEYUERUJIWANJISHIWANDEBAODAOCENGCHUBUQIONG,GENGJIAJIANDINGLEWEISHANGDEXINNIAN,ERZAIYIDINGSHIHOUWEISHANGDESHULIANGHENKENENGHUICHAOGUOZHENSHIYONGHUDESHULIANG,NEIGESHIHOU,YIJINGBUXUYAOWEISHANGDE。ZHENSHIDEPENGYOUQUANGUKEYIJINGHENNANZHAOLE,SHEIDOUXUYAOJINGZHUNFENSI,HUOBAODEXIAOSHOUQINGJINGCHENGLEWEISHANGMENZISHUOZIKUADEXIAOSHOUSHOUDUAN。

  二:微商群体庞大,催生黑色利益链

  WEISHANGDEBAOFASHIZENGZHANG,YECUISHENGLEHENDUOYIKAOWEISHANGFAJIADEJIGOUHEGEREN,HENDUORENLIANWEISHANGSHISHENME,ZUIJIBENDEZENMEZUODOUBUZHIDAO,JIUYIGEJINGDEQUTUIGUANGQUXUANCHUAN,QUXUNZHAOZHENSHIDEFENSI。BULIAOYOURENYIJINGDINGSHANGNILE,FUFEIJIAFEN,FUFEITUIGUANG,DENGDENG,MEIYOUGUKEDEWEISHANGXIANGYIKAOZHEIYANGDEJIEJINGHUODEDALIANGDEJINGZHUNQIANZAIKEHU,SHUOQIANZAI,KENENGJIUSHIYIZHI“QIAN”ZHELE,NANYICHENGWEINIZHENZHENGDEGUKE,GAOEDETUIGUANGFEIYONG,RANGHAIMEIYOUZHUANQIANDEWEISHANG,YOUJINGSHOUYICISHENSHENDEDAJI,XIANGXINBUSHAORENDOUZOUGUOZHEITIAOLU。DANGRANZHEIXIESUOWEIDETUIGUANGTUANDUIZESHIZUIDADEHUOLIFANG,QIEBUJIELURUHECAOZUO,DONGDERENDOUZHIDAO。

  三:个人微商模式,监管空白,消费者权益难以保障

体育竞猜网  DAJIADOUZHIDAOPENGYOUQUANMAIDONGXIZHEIYANGDESHIQING,QUESHIMEIYOURENHESHUOFULIDEBAOZHANG,JIAHUOCIPINYIJINGBUSHAOJIAN,MEIYOUDANBAO,MEIYOUSHOUHOU,YEMEIYOURENHEDEXIAOFEIZHEQUANYIBAOZHANG。SHEIYUANYIMAIDAN?SHEINENGCHENGDANXIAOFEIHOUGUO?ZHEISHIHENDUOWEISHANGBUDEBUKAOLVDEWENTI,FUQIANHOUJIUXIAOSHIDEYEDAYOURENZAI。CHENGXIN,BUSHIMEIGEWEISHANGDOUNENGZUODEDAODE,MEIYOUQIANGYOULIDEYUESHU,SHEINENGBAOZHENG,WEISHANGCHENGXINDEQUESHIKONGRANGXIAOFEIZHELIYISHOUSUNERWUCHUWEIQUAN,YIDANYANGEJIANGUAN,WEISHANGHUOMIANLINDAMIANJIRUIJIAN。

  四:虚假的繁荣景象,神话破灭

  WEISHANGXUJIADEHUOBAOFANRONGJINGXIANG,QISHIXIAOLIANGYUANYUANBIBULEQITAPINGTAI,YUERUJIWANJISHIWANXIANRANZHISHISHAOBUFENRENDEFULI,BUSHAOWEISHANGYIJINGTIYANGUOLEFENGYONGERSHANGHOUDEJIANNANLE,JINTUILIANGNAN,CHUQIANCHENGWEIDAILI,QUEFENWENWEIZHUAN,JIXUQUECUNBUNANXING。

体育竞猜网  WEISHANG,ZHEIGEKANSIFANRONGDEPANGDAQUNTI,ZONGHUIZAIJIANNANZHONGMANMANCHENGPIANDEDAOXIA,ZHONGGUOSHIDEWEIYINGXIAO,XIANXIANGHUANSHENG,WEISHANGRENDEWEILAI,LUZAIHEFANG?

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